Ted Baker

British brands Ted Baker and Oliver Goldsmith have collaborated on a new eyewear collaboration that aims to “tell the storyline of innovation, self-expression, and individuality”.

The limited-edition eyewear collection includes two womenswear and 2 menswear shapes which are exact replicas of the original Oliver Goldsmith frames worn by cultural figures from the 1960s including Jackie Onassis, and Michael Caine, and Katherine Hepburn in Breakfast at Tiffany’s.

The timeless Oliver Goldsmith shades happen to be given a shot of color with signature Ted Baker prints that punctuate the interior frames and match the brand’s spring/summer time 2022 set of clothes.

Ted Baker launches eyewear with Oliver Goldsmith

Ted Baker

Claire Goldsmith, the 4th-generation who owns Oliver Goldsmith, stated in a statement: “As the originators of favor eyewear, Oliver Goldsmith is intrinsically rooted in British culture so the chance to work with another like-minded British heritage brand makes sense.

“For this collection, we extensively explored Ted Baker’s design archives and also have created a manner of marrying print to border that is something we’ve never attempted before.”

Anthony Cuthbertson, global creative director at Ted Baker, added: “This unique collaboration marks a uniting of two British style icons – the storyline of creative vision, statement styling, and also the pleasure in storytelling. We’re celebrating prints, shapes, and the very best of British quirk.”

The limited-edition Ted Baker x Oliver Goldsmith collection is exclusively available online and in-store at Ted Baker’s Regent Street flagship store in London, with frames retailing for 300 pounds.

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